Your real estate website should be part of your overall online marketing plan. It is where you provide information regarding listings, the real estate market, neighborhoods and your special talents as a realtor. A savvy realtor also knows to have a domain name that not only describes what they do, but that also helps them to stand out.
When it comes to obtaining information, the majority of us will begin our research online. Considering the endless amounts of websites that exist, finding information has not only become easier and more efficient. Research has shown that over eighty percent of buyers will begin their real estate searches online due to this increasingly easy access to information, prices, and photos. A simple search can yield more details and facts than ever imagined.
How are you going to stand out from those other sites and gather the prospects, leads, and sales that you ultimately need to increase revenue? Here’s a quick list of factors to keep in mind when selecting a domain name for your real estate business.
Be Short: Although we have large brains, humans tend to have short attention spans for remembering things. The shorter the domain name, the easier it is to remember: ibizarentals.com would be easier to remember than ibizaholidayapartmentrentals.com.
Be Memorable: A good domain is one that helps stand out above your competition. It should be distinctive, easy to type, easy to remember, and give visitors something in which to associate your website. Whatever domain you choose will forever affect how visitors perceive and value your company, so spend some time thinking about how you want to be remembered.
Be Appealing: Your domain name should be visually appealing. Doubling up on letters in domains like rogerrealestate.com can be confusing for visitors trying to parse it. You also want to be aware of how your words will look when grouped together.
Keep It Simple: Part of being memorable means selecting a domain name that is as uncomplicated as possible. Using common, everyday words that online buyers would use is also helpful: the-greatest-tropical-ibiza-vacation-rentals-ever.com sounds great, but is not as easy to remember as something like ibizarentals.com. Keep your domain name short, simple and generic, and not only will those online visitors be able to remember it, but it will also be easier for search engines to find your website.
Keep it General: People often remember everyday words rather than names: chicagohomes.com is easy to remember and spell because it encapsulates the general search that online visitors would be doing.
Keep Extensions: When launching your real estate website, it’s important that you own all the major extensions. You don’t want to be the proud owner of mydreamhome.com and have mydreamhome.org, .net or .es be picked up by someone else.
Always keep in mind the purpose of having a website is to promote your real estate services. Whenever possible, take advantage of your personal business branding. Keep your domain name short, simple and generic, and not only will those online visitors be able to remember it, but it will also be easier for search engines to find you.