Best Real Estate Software helps you keep your real estate website search engine optimized. And when your content is relevant, you get a higher organic ranking on search engines such as Google. This means that you didn´t pay for an advertisement slot but you earned your listing, because when a search is entered on Google, your website has excellent optimization which allows visitors to find you organically. Sounds easy? Well, unless you want to spend your days figuring out how to get the most out of your search engine optimization, it isn´t.
Every so often, Google will make some modifications to one or more of its search engine algorithms. Most of these little changes won’t have a substantial effect on your website´s content marketing efforts, but without carrying out due diligence to discover the motivation behind these changes and what consequences they may have in the future web marketing, you will never know if you should make some alterations to your search engine optimization.
For example: one of the most noticeable updates Google made in 2015, involved the higher search engine results page (SERP), which prioritizes pages that were deemed mobile-responsive. Because many real estate websites still hadn’t made their sites mobile- responsive, the valid concern was that most of their SEO efforts would be lost. How right they were! Many websites were negatively affected by this algorithm improvement, proving that not being up to date with these updates can affect (positively or negatively) the search ranking for companies and organizations.
Unless you want to add another item to your to do list, it’s important to have real estate software that keeps up with all of the moves Google makes. Think of it this way: by having a website software that is up to date with Google’s latest search preferences and guidelines, you prevent many of your pages from losing the premier SERP position that you worked so hard to achieve. Best Real Estate Software keeps your real estate website search engine optimized and your content gets found organically.