Do you have a real estate blog yet? Why not?! Creating content is a smart way to market and increase business, while establishing a positive image with potential clients. Your best real estate marketing software is multilingual, mobile friendly, easy to use, search engine optimized and completely integrated with social media.
Content marketing is the act of creating content through blogs, articles and useful information that people want to read. Your goal is to meet a need that prospects have, and ultimately become a trusted source on real estate information. You give away great material to build your image or brand, and eventually prospects come to you for your services. Who wouldn’t want to use their favorite real estate blogger as a realtor?
For blogging to work well, you have to do it right. Just writing random blogs whenever you feel the urge will not get you the results you want. You need to be smart and strategic about how you blog, what you blog about and the way you get your blog out to the world. The most successful bloggers write extremely well and know how to market their content.
A great real estate blog will generally answer questions that people are searching for online through Google or some other search engine. Practically everyone uses the internet when they have a question about real estate, regardless of whether they are buying, renting or selling. Most of them ask Google before they even think about asking a real estate agent. By writing blogs based on the most frequently asked questions, your blog will pop up in the search results.
Social media is a great way to market your blog and to establish a presence in online communities. There are a lot of different channels that people are using now, including Facebook, Twitter, Google Plus and Pinterest. People use them to connect with companies and people they like, so don´t go for a hard sell, unless you want to be ignored or blocked. You want to stand out among other realtors writing blogs, so become a useful member of the community, offering knowledgeable advice and helpful information.