Sure every property has something that makes it an unique find, but after writing umpteen listing description: the unique starts to look ordinary. But you have clients that expect you to describe their property so eloquently that buyers will line up around the block, just to have a peek.
So how do you go about making each of your listings stand out? Well, Best Real Estate Software is here to help. We´ve recently done a study on which keywords sell houses and have some tried and true writing tips to keep you inspired (for a detailed list and description of the 7 best keywords and why they work, check out our blog about 7 words proven to increase real estate prices) .
Less is more
When describing a property less is more: “Renovated home on desirable street. Walking distance to stores and restaurants. Master with en-suite bath. 2 bedrooms/2 baths. 2 car garage and enclosed yard with room for swimming pool. Recently remodeled kitchen includes stainless appliances and granite counters. New hardwood floors throughout house. Top-rated school district. Move-in ready”.
Potential buyers can learn a lot about a property through a compact description, the example was less than 50 words. Even though you aren´t listing every amenity, an easy-to-process description encourages potential buyers to take the next step, whether that consist of browsing the (preferably ample amount of) listing photos or contacting you.
Think like a Buyer
For each property that you want to sell you know who your target audience is and what they are looking for in a property. The above mentioned listing is perfect for a growing family and it is very clear that it is family-friendly neighbourhood, because you included the school district in your description.
Tell the Truth
When you oversell a property by embellishing features that aren´t actually that terrific, you lose credibility. You will get caught when a prospect discovers that your listing´s “spa like bathroom” is actually a regular bathroom with the added feature of a rain showerhead. The above example comes across as new, stylish, quiet, clean, well-situated and family friendly by providing verifiable specifics.