Your websites´ "About us" page is likely to become one of the most useful pages on your website. It’s where new visitor go to learn more about your business; who you are, what you do and why you should handle their real estate transactions. Creating a stellar About Us page is more than writing a biography with an extended list of qualifications or cataloguing your biggest achievements and adding an iPhone selfie. And let´s face it, most About Us pages are boring and uninspiring. There are several steps you should take, to get the most benefit from this page that is so vital to your business.
What is content marketing? Why do you need it and how do you use it to boost your real estate business? Content marketing is the act of creating content through blogs, articles and useful information that people want to read. Your goal is to meet a need that prospects have, and ultimately become a trusted source on real estate information.