With over three hundred million active users, it’s easy to see why the real estate industry is taking notice of Instagram. This social network is one of the fastest growing platforms out there and has claimed its spot at the top of the social media pyramid. A lot of realtors use it to expand their marketing reach, yet to achieve the best results it´s a good idea to create and stick to a Best Real Estate Software marketing strategy:
Step 1. Schedule
The key is to create a consistent schedule for your social media marketing: as a realtor, any time you have a new listing, you take a lot of pictures, which is your content. You can schedule your content for upload from either your mobile phone or from your computer onto Instagram. Having an active feed of the best pictures for each new listing will help you by (obviously) letting potential buyers know about new listings and by showing sellers you are real estate mover and shaker.
Step 2. Know your Apps
Instagram apps allow you interact with Instagram in new and exciting ways; they can help you take more attractive pictures, make collages and add text to your images before posting. Now there are hundreds of Instagram apps and more being added to the list every day. So which should you use? Well, to get you started, here are 3 of our favorites:
Latergramme helps you to schedule and manage your Instagram posts. The app´s dashboard shows a calendar that provides a preview of your scheduled Instagram content. You can schedule your posts weeks in advance, making sure that you consistently connect with your followers. Now how´s that for being organized? For beautiful photo editing tools that are easy to use, try Afterlight. It allows you to crop photos, clarify and enhance pictures with after effects like filters and textures. You can also add borders to pictures that will make them work with Instagram’s square format. Pic Stitch is great for creating photo collages. You can combine multiple pictures to showcase a listing or just a room from different angles.
To have your Instagram feed flow naturally, it´s smart have a consistent approach to editing your pictures. This doesn’t mean you have to choose one filter and one filter only, but limiting yourself to a few will help you stick to your chosen aesthetic.
Step 3. Tell Everyone
There’s no point to become active on a social network if no one knows about it. Add your real estate website to your Instagram profile, share the link in your email marketing, and create a call to action to follow and connect with you on Instagram. Not only will it get you followers, it will also encourage offline interaction allowing you to get the word out about listings, open houses and events: the post itself helps you spread the word.
Understanding your audience is key to driving engagement. People follow you because you are an expert and you showcase your posts in an attention-grabbing way. Share pictures that can’t be seen anywhere else like sneak peeks of interesting property features or upcoming listings. When done right, it’s a wonderful way to create a relationship between you, your followers and your business. Also it can be extremely effective in helping potential buyers decide if they’re interested or not, saving their time and yours.
Best Real Estate Software Marketing is addictive. Once you start using it to market your listings and your business, you will be brainstorming new and better ideas. The only limit to what you can do is your imagination and the hours in the day. Have fun!